Image Courtesy: British Airways
British Airways High Life Magazine is now online. The award-winning on board magazine will be moving to ba.com. Access to its contents will be offered before, during and after a flight. The online magazine will also include a brand new section for Business Life, thus replacing the current on-board paper versions of both publications.
Hamish McVey, British Airways’ Head of Brand and Marketing said: “Our High Life magazine has been a source for travel inspiration for our customers for nearly half a century. When we trialled moving High Life online at the beginning of this year, it was a great success.
“We know our customers value technology and a contactless journey, especially in the current climate, so we are delighted to now be able to provide over five million customers a month with digital High Life. We hope this new digital magazine will help customers plan their holidays with our expert holiday guides, as well as provide the latest information as we make important changes to our customer experience.”
Read more about it here…