Image Courtesy: Air Asia
Air Asia introduces their loyalty points expert “BIGGIE”. The new “expert” is expected to help BIG Members to make the most of their BIG Points for greater rewards and savings.
Spencer Lee, Chief Executive Officer of BIGLIFE Sdn Bhd, the company that operates the BIG Loyalty program said, “The aim behind BIGGIE character was to help BIG Members become savvy rewards shoppers by providing tips and advice with a friendlier and cheeky approach. With our large ecosystem of partners from the lifestyle, travel and financial services categories, BIG Members can earn BIG Points every day when they dine, shop, bank, travel and more; and use BIG Points on experiences that they love. BIGGIE will always be there to support them every step of the way.”
Rad more about it here…